I will be your guide, I am Helen

Turn Your Passion into a Thriving Business in Adventure & Hospitality

I’m a mother, wife, and entrepreneur with over 20 years of experience running two businesses—and more than 30 years in the hospitality industry.

After returning from maternity leave to my role as a business area manager at a large international company, I was asked to take on a sales responsibility. I said no—and I quit.

That decision changed everything.

With a deep love for creating experiences and a husband who is a passionate angler, we launched our own adventure company in the Stockholm Archipelago, offering fishing, boating, and curated experiences in our home. At the same time, we ran a successful sales and marketing consultancy.

Fast forward 20 years, and we are now one of Sweden’s leading companies in our niche. Over the years, we’ve been asked countless times how we built our business—and now, we’re sharing our knowledge and journey with others.

If you’ve ever dreamed of turning your passion, hobby, lifestyle, or expertise into an adventure or hospitality business, this is your chance.

Join me for a FREE 4-week program starting March 3rd, 2025, where I’ll guide you step-by-step to kickstart your own business in this exciting industry.

This is your opportunity to create a life on YOUR terms.

I can’t wait to meet you—welcome aboard!

P.S. My vision is to help busy, unfulfilled parents build businesses that bring them balance, harmony, and freedom—both personally and within their families. And the world needs more small hospitality businesses in the countryside to keep communities alive and thriving. Let’s make it happen together!